Richard Jurek is a marketer and co-author of Marketing The Moon: The Selling of the Apollo Lunar Program. He talks about NASA's historic marketing and brand journalism campaign that swept the nation, convincing the public to embrace an extremely costly space program. Plus, find out what NASA did for brands such as Tang. Get step-by-step advice for handling business crises and find out why transparency is a core principle in brand journalism and how it helped facilitate the success of the Apollo Lunar Program. And, hear Richard's very interesting take on how businesses will be impacted by brand journalism and technology in 2025.