The Brand Journalism Advantage Podcast With Phoebe Chongchua

The Brand Journalism Advantage Podcast With Phoebe Chongchua


TBJA 322 How To Evaluate Content Marketing ROI, Dave Chaffey

October 03, 2016

It's not enough to just create content, you have to have a strategic distribution plan and a way to measure it. Dave Chaffey shares how to evaluate content marketing ROI. ThinkLikeAJournalist.com See the show notes.