The Brand Journalism Advantage Podcast With Phoebe Chongchua

The Brand Journalism Advantage Podcast With Phoebe Chongchua


TBJA 288 Do You Really Know What Brand Is? How Not Knowing Is Holding You Back, Tom Asacker

July 15, 2016

Do you really know what brand is? It’s not a logo, it’s not your product. Author Tom Asacker says it’s all about beliefs. He shares key insights and information from his book “The Business Of Belief”. ThinkLikeAJournalist.com See the show notes.