The Brand Journalism Advantage Podcast With Phoebe Chongchua
TBJA 288 Do You Really Know What Brand Is? How Not Knowing Is Holding You Back, Tom Asacker
Do you really know what brand is? It’s not a logo, it’s not your product. Author Tom Asacker says it’s all about beliefs. He shares key insights and information from his book “The Business Of Belief”. ThinkLikeAJournalist.com See the show notes.