ICO Marketing Case Study for Gozo’s Initial Coin Offering ICO’s are a tricky thing so we are following them live and seeing how it goes and then helping with another one that launches in October to see that the tactics that work for one work for another. This is the ICO Marketing Case Study for Gozo’s Initial Coin Offering. Obviously, the targeting, influencers, etc. will be different with ICO’s than with traditional marketing, but in marketing successful strategies that work will usually work for other projects. This is why marketing companies that niche down succeed in a specific sector and then branch out to other niches. As an example I have most of my experience in the wine industry for strategies related to wine marketing. Wine marketing is e-commerce based so I would be good at helping any e-Commerce company that has a physical product or subscription offering. Going back to Gozo though. Gozo.io, started by going to conferences, meet ups, and just introducing people to what they were doing in person. They were building their team like other startup’s and designing the structure of the project while talking with other industry professionals. Now they are ready to take things to the next level with online ads, influencers, PR, and have been growing followers on social media. For ICO’s twitter, telegram, and Facebook they are focusing on Telegram. Twitter only has 11 posts, 14 accounts that they are following and 17 following them. What I like to do with twitter for growth doesn’t require posting. It requires time spent on finding followers by following them first. * Find people in the niche that you want to attract * Follow as many channels as you can up to the point where you have to change your password * Unfollow followers that haven’t followed you back within 3-5 days Facebook has a similar number of posts and only 5 people following them and liking them including our like. Their telegram channel in comparison has 20 members at this time, many of which are active throughout the day. Gozo’s YouTube has one video up. Gozo’s website looks very well done for a first site. It has imagery at the top like you would see on other blockchain companies. It has sections that explain the technology, roadmap, show off the team, etc. On the next iteration I imagine that it will be more interactive and have moving parts as monies come in and the software is built out. Gozo is listed on Bitcoin Talk a forum for news on crypto currencies. They have a LinkedIn Profile with 3 employees connected. We have started following how their LinkedIn strategy is going in this blog post. Finally, they have an article on medium. So Gozo has focused on business partnerships and meeting people in the industry at conferences and online meetup locations. This helps take a founder’s inspiration for a project and share it with new people. Today they are in Las Vegas at the BlockChain Show. So hopefully we will get to Facebook Live in some time with them at the conference and ask their world renowned founder Dr. Roy Labban. As of September 13th Gozo.io is crushing social media growth from a combination of trade shows, meet ups, and PR to lay down content and airdrop / bounty the campaign. Below are the updated stats, but this has all changed in only 3 weeks which is fantastic growth. The stats as of now are Facebook 4,692 Likes and 4,798 Followers LinkedIn 4,