Sally Hogshead (@SallyHogshead) tells us how we can make anything fascinating in as little as one hour by applying the principles of her book Fascinate: How to Make Your Brand Impossible to Resist. The Cheat Sheet: Are you pistachio or vanilla? Different is better than better -- learn why standing out and knowing how to fascinate is your greatest competitive advantage. Neurologically, the process of fascination is similar to the infatuation of falling in love. Discover how to find your particular strengths and use them for maximum leverage -- not just in business, but in life. Take the fascination test to identify what makes you different -- so you can do more of what you're already doing right and less of what detracts from your strengths. And so much more... Gentleman's Box is a men's subscription service that provides men around the world with four to six men's style and grooming essentials in a monthly box. Use promo code "CHARM" at checkout to save $5 off any subscription option at Gentleman's Box here! Does your business have an Internet presence? Now save a whopping 50% on new webhosting packages here with HostGator by using coupon code CHARM! Looking for a new podcast (in addition to The Art of Charm rather than as a replacement, we hope)? Check out Mike Dillard’s Self Made Man here! Find out more about the team who makes The Art of Charm podcast here! Show notes at http://theartofcharm.com/podcast-episodes/sally-hogshead-how-to-fascinate-episode-574/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!