Welcome to Minisode Monday, where we kick off the week with something quick and actionable -- to make you more magnetic and effective -- that you can implement right away. In this Minisode Monday, Ryan Holiday -- author of Ego Is the Enemy -- joins us to discuss how we can become qualified experts in our field by sharing some of his favorite tricks of the trade. Let's get to it! The Cheat Sheet: How do you become qualified to dominate a niche and establish expertise in a given area? Ryan tells us how he used the uncompetitive space of universities to promote his first book and gain a foothold as an expert in his field. Tracking verified Twitter mentions of his book allowed Ryan to expand his reach by offering free copies for people to share with their friends and colleagues. Always treat people as if they can get you on the front page of The New York Times -- because they might actually be able to someday. To learn more about social dynamics and productivity hacks, take the Art of Charm Challenge by clicking here, or text CHARMED to 33444. Also be sure to check out our Social Capital Intensive here! Let us know about how you put today's Minisode Monday into practice! Leave a comment below, tweet with @TheArtofCharm in your response, or write to Jordan directly: jordan@theartofcharm.com (he reads everything)! Does your business have an Internet presence? Now save a whopping 50% on new webhosting packages here with HostGator by using coupon code CHARM! Find out more about the team who makes The Art of Charm podcast here! Show notes at http://theartofcharm.com/podcast-episodes/minisode-monday-23-makes-qualified/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!