The Art & Science of Learning

The Art & Science of Learning


E.118 Launching Ottawa Innovation Week

June 06, 2025

Something exciting is happening in my hometown of Ottawa, and I’m looking forward to sharing it with you on the podcast. Next week, from June 9th to the 13th, will be the inaugural Ottawa Innovation Week, a celebration of bold ideas, creative minds, and the game-changers who are driving the future of technology, business, arts, entertainment, and social impact right here in Canada's capital. My guest on this episode is Sonya Shorey, President and CEO, Invest Ottawa, Bayview Yards, and Area X.O, a research and development complex that helps accelerate next-gen technology. Sonya is leading Ottawa Innovation Week, in partnership with the Ottawa Board of Trade and Ottawa Tourism, among many other organizations. We discuss what inspired her to create Ottawa Innovation Week, how it was developed, what we can expect, and what she hopes will be the impact on us as individuals and on the city.


I will reflect on my experience and what I learned during Ottawa Innovation Week, including interviews with some of the speakers and innovators I meet, in the episode that will be published on June 19th.


Ottawa Innovation Week event details can be found on the website at: https://www.investottawa.ca/innovation-week/


Sonya Shorey, President and CEO of Invest Ottawa, Bayview Yards, and Area X.O, is a strategy executive and management consultant with more than 22 years of leadership experience with private and public organizations. With expertise in regional, national, and global technology, entrepreneurial, economic development, and innovation-based organizations, she specializes in corporate and communications strategy development and execution. This includes investment strategies that secure new cash and in-kind contributions from public and private sources. Since 2005, Sonya has led, strategized, authored and/or made a significant contribution to successful multi-year funding proposals and initiatives valued at more than $203 million from municipal, provincial, federal, and international governments. 


Within her executive leadership role with Invest Ottawa, Bayview Yards and Area X.O, Sonya plays a pivotal role in developing, leading, and executing strategy for all three organizations. This includes:


•      Area X.O, the futureplex of innovation and collaboration for next-generation smart mobility, connectivity and autonomy technologies;

•      The Women Founders and Owners Strategy and Action Plan. This includes co-founding SheBoot, the investment-ready bootcamp for women tech founders designed and delivered by women entrepreneurs and investors, and founding International Women’s Week in Canada’s Capital; and International Women’s Week.

•      The first Pan-Ontario Scale-Up Platform of its kind aimed at enabling and accelerating the growth, scaleup and commercial success of more $100 million revenue-generating tech companies in Canada.


Sonya launched her career as the Manager of Communications and Member of the Vice-Presidential Cabinet with the 10G Organization of Optical Networks for Nortel from 1999 to 2002, and then served as the Director of Marketing Communications for CMC Microsystems until 2007.  Building on a decade of experience, Sonya launched her own strategy company in 2008, addressing the needs of S&T organizations, innovation, entrepreneurship and economic development agencies across Canada, and their partners around the world. She currently serves Vice President of Strategy, Marketing and Communications for Invest Ottawa, lead economic development agency for knowledge-based industries in Canada’s Capital.


Sonya is a Director of the Institute of Mental Health Research of the Royal Ottawa Hospital, Elevate International, and Mindtrust Leadership. She also serves as mentor and pitch coach with Women in Cloud, AI North America, and Technovation. She holds a Combined Honours in English and Political Science from Carleton University and has won 10+ international awards for communications, leadership, and women’s economic empowerment.


Sonya Shorey: https://www.linkedin.com/in/sonyashorey/