The Agile Entrepreneurship Podcast

The Agile Entrepreneurship Podcast


Building a digital marketing agency with Brian Meert

October 29, 2020

Subscribe & DownloadListen onApple PodcastsFollow us onSoundCloudListen on       Google PlayListen on       SpotifyGuest: ​Brian Meert Episode Transcript (Click to expand)00:09Ramesh: Hello everyone. Welcome to one more episode of the agile entrepreneurial video cast and podcast. And today I'm really excited to introduce a gentleman who is a CEO and founder of www. AdvertiseMint.com and it's a clever play of the word advertisement. So he took the E out and they put an AdvertiseMint. So the cleverness and then the creativity is, as you can see, it's coming right with starting with the name itself. And his name is Brian Meert and I happen to run into him in Los Angeles. And this gentleman, so Brian, welcome. So I’ll introduce you in a much more personal way in a second.00:48Brian: Oh, I love it. Thank you so much for having me on the show. I'm excited to be here. I'm excited to talk about business and marketing today.00:56Ramesh: Great. So Brian is the founder of AdvertiseMint. and AdvertiseMint. is an advertising agency for digital media, right? So they focus extensively on Facebook, but of course they also have other platforms and Amazon tik tok you know, Pinterest and all of them of course, which is really, really hot right now. So, and then secondly, I found out that Brian comes from the same town that where I live in Sacramento. Fantastic. Yes. Yes. Okay, so tell us a little bit about your company AdvertiseMint.,01:28Brian: Man. So, I mean, we're an advertising agency. We specialize in digital. We worked a lot with Facebook advertising is what we're really known for. A lot of people come to approach us because of that. And we're very robust. But we work with other platforms like tik tok, which is really hot right now. YouTube ads, Google ads, Facebook ads, or Amazon ads. So there's a lot of other platforms that we work within. Basically, you know, companies that need help either they're growing and they're like, we need someone to help us in this area. Or we've worked with big teams like Viacom that have 20 people in their marketing department, and they're like, we need an expert to handle this one aspect for certain events or shows. So we need you guys to take care of it. So, you know, we work with a range of different clients, but basically, we're helping businesses grow every single day.02:20Ramesh: Okay. So is it fair to say that your focus is much more on the paid advertisement space or do you also in the broad social media presence, you look at the entire picture for the companies, Hey, you know, what do you need to do from a social media presence and then advertisement is one piece of it.02:38Brian: Oh, it's great. It's a great question. We work a lot on the paid side. So, you know, companies come, goes with ad dollars and they're like, we need to have this objective met, you know, a certain number of people come to an event, certain number of sales and we work with them and say, here are the best platforms and outlets to be able to reach your goals. So we very much work on that. We have partners that we work with on the social side. But there's so much changing within the ecosystem of just digital ads. It keeps us very busy with just that.03:10Ramesh: Okay, fantastic. So then, how did you get into this space? And actually first let me start, when did you start your company?03:17Brian: Man this was about 2013, 2014 when Facebook launched ads manager. I'd been a digital marketing manager and I was a vice president of a financial company overseeing all their digital media spends. When Facebook's ad platform came out when they launched ad manager. And you know, back then it was very quiet. No one was really paying attention to it. And I was managing millions of dollars a month for this company. And so we, I just like, Oh, let's try this out. And once I started to see the targeting capabilities that they had,