Self-Publishing vs. Traditional: Janyre Tromp's Real-World Experience with Both (and Clear Favorite)Release Date: December 17, 2025

Award-winning author and editor Janyre Tromp joins us for an in-depth exploration of her deep publishing experience. She’s seen it from all angles, as an editor in traditional publishing houses, and as an author who has seen the pros and cons of both traditional and self-publishing. Janyre breaks down the definitions, differences, and decision-making process for authors as they consider the publishing path that’s right for them.

In this wide-ranging discussion, you'll learn:

• Clear definitions of vanity press, hybrid publishing, self-publishing, and traditional publishing
• Why Janyre decided to try self-publishing (indie publishing) after undeniable success as a traditionally published author
• How she leverages her marketing background for maximum sales
• When to choose traditional publishing vs. self-publishing vs. other options
• The financial realities and potential of each publishing path
• Which path has become her favorite (and why)

This interview is perfect for aspiring authors, seasoned writers considering a change, or anyone curious about how things are changing…and how we can make an informed decision.

⌚️Timestamped Notes

00:00 Multitasking Editor Embraces Indie

05:13 Publishing Access vs Readers

08:37 Indie Publishing Workflow Explained

12:45 Indie Publishing Services Evolve

13:37 Building Your Self-Publishing Team

19:21 Nonfiction Marketing Strategies

22:35 Self-Publishing: Learn or Delegate

23:29 Indie Authors as a Business

28:43 Effective Nonfiction Self-Publishing Tips

31:05 Publishing Requires Patience and Marketing

34:48 Indie Influence on Traditional Publishing

38:44 Hybrid Author vs Publisher

41:07 Navigating Publishing Rights & Royalties

45:39 Hiring Reputable Publishing Services

46:56 Vetting Publishers for Success

52:45 Benefits of Audiobooks for Readers

53:52 The Enduring Power of Books

57:51 Craft Your Book's Big Idea

Resources & Links:

• Free 3-Day Challenge: Craft Your Book’s Big Idea: annkroeker.com/3day
• Previous interview with Janyre about target audience: Start with Your Ideal Audience