It's about bloody time we talked about periods on The Women's Podcast, so for this episode we called on Newstalk's Dr Ciara Kelly, once again, to lend her medical smarts to the discussion. She is joined by 16-year-old student Chloe Jones and by PR and marketing expert Deirdre Hynds, who specialises in consumer psychology and has written about the history of menstrual product advertising. The panel speak about historical perceptions of periods, the lingering embarrassment about all things menstrual and the millions of period-related products marketed towards women.