The Value Driven Brand
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Episode #26 The Value Driven Brand Podcast With Bec Derrington, Founder of SourceBottle
The Value Driven Brand Podcast With Bec Derrington, Founder of SourceBottle.
You know when you do the same job everyday but you know there’s got to be a better way to make magic happen? Well that was the situation Bec Derrington faced in her PR Agency often. Until one day she decided to make a change and create the first online media resource pool, SourceBottle. She talks to Aileen about being a start-up, getting momentum and the lessons she learned in creating a value driven brand.
Tune into hear how Bec has bootstrapped a new and innovative way to bring the media together with their qualified resources easier than ever before and how in the process, she’s making every day people famous!
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The Transcript
TRANSCRIPT-VDB-Episode-26-Bec-DerringtonDownload
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