Using Story in Public Schools

Tom Page is a former director of communications for a public school system in Holland, Michigan. He’s also co-founder of a community that helps communication professionals in schools, called School Communicators Network. Tom is an entrepreneur working to help schools tell a better story.

Tom says at SCN they’ll listen to you, clarify your needs, and then create a clear and actionable roadmap that will grow support with your key audiences and community.

Whether it’s website design, content development, crisis messaging, or election or marketing campaign planning, the SCN team has many years of experience in school PR and the know-how to effectively boost your online and offline strategies and tactics.

This is the best line of Tom’s site: “We believe the story of your district’s purpose, people, and programs deserve more than from random blips and blurbs.”

In addition to helping craft story, Tom often gave advice to new teachers each school year.

“I always say that if you want to be known as a great teacher, go to your student’s soccer games, show up at the hospital… in 30 years that was how I saw parents evaluate who good teachers were. They were just good people showing up.” - Tom Page on great teachers