The Selling Show
440: Category Pirates!
October 10, 2024
Christopher Lochhead is a thirteen-time #1 bestselling CoAuthor, #1 charting business dialogue podcaster, co-creator of Category Pirates and is best known as a "godfather" of Category Design. Hes bee
The Selling Show with David Newman is an interview-based podcast focused on the topic of selling professional services – geared to a core audience of B2B consultants, executive coaches, and thought-leading solopreneurs (good-looking folks like YOU) who wa
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