Cheryl Plouffe, co-founder of Icon Maker, discusses the power of video podcasting for hoteliers to elevate their brand, attract global guests, and position themselves as leaders in the hospitality industry. She emphasizes the importance of storytelling, showcasing local culture, and creating high-trust relationships through podcasting. Cheryl suggests various podcasting ideas for hoteliers, such as local recommendations, famous guests, historic stories, and employee spotlights. She also highlights the benefits of strategic alliances and the potential for private podcasts for guests. Cheryl believes that personal branding can be beneficial for professionals in any field, but it ultimately depends on the individual’s comfort level and desire to build a personal brand.

Shery Plouffe https://www.sherylplouffe.com/

She encourages hoteliers to think outside the box and find innovative ways to engage with guests and stand out in a competitive market.