Lee Stewart, author of How to Build Sustainability into Your Business Strategy, discusses the importance of aligning business operations with long-term environmental, social, and economic sustainability. He emphasizes the need for transparency and honesty in sustainability efforts, and the pitfalls to avoid when setting and achieving sustainability goals.

“Don’t say just by doing that small thing that we’re plastic free. We’re a circular economy. We’re zero waste. There’s no way you’re doing that yet.”

Stewart introduces his CCC framework for sustainability strategy, which focuses on confidence, commitment, and consistency. He also highlights the significance of conducting materiality assessments to determine a business’s most important sustainability issues. Stewart concludes by discussing the opportunities and challenges companies face in advancing sustainability.

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