Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda discuss Christmas marketing. Black Friday is the new Boxing Day in Canada. Should you market during this crowded time of year?

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda discuss email marketing. How often you should send emails, the content and a subject line that will skyrocket your open rate.

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda discuss the phenomenon that is the Pumpkin Spice Latte. And, with enough marketing, can ANY product take off?

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda get caught up and discuss this tweet from Zoe. Writing tip: Your process doesn't have to change.

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda discuss the saying “You waste 50% of your marketing budget… you just don’t know what 50%”. Plus,

Marketing. Writing. Life This season of The Sistercast will focus on Marketing. In this episode, Zoe discuses the how the process of training to run  a (half) marathon is similar to the training that goes into writing.

This is part 4 of a 4 part series adapted from workshops Zoe has previously presented at romance writing conferences. She is excited to share the “breakout sessions” content with anyone that wants to learn more about branding for the romance writer.

This is part 3 of a 4 part series adapted from workshops Zoe has previously presented at romance writing conferences. She is excited to share the “breakout sessions” content with anyone that wants to learn more about branding for the romance writer.

This is part 2 of a 4 part series adapted from workshops Zoe has previously presented at romance writing conferences. She is excited to share the “breakout sessions” content with anyone that wants to learn more about branding for the romance writer.

This is part 1 of a 4 part series adapted from workshops Zoe has previously presented at romance writing conferences. She is excited to share the “breakout sessions” content with anyone that wants to learn more about branding for the romance writer.