Relying on Passive Marketing

Not Having A Portfolio

Being Out of Stock

Always Thinking Big

Not Practicing What You Preach

Using Your Phone

Utilizing Free Marketing

This podcast is the first of a ten part series outlining the 10 Critical Mistakes hairdressers make when building their business. Mistake #1: Not Displaying Your Credentials. Bernard explains why displaying your educational achievements is important...

A podcast about using the latest social media apps and the tools available to increase your online presence. 

Bernard gives a general overview of the evolution of the hair industry to better understand current and future trends.