In this episode, Dave shares a couple of stories from his professional broadcast past to illustrate the point that the best way to get success when creating audio-only content for people (or any content, for that matter) is to find your passion, your love, your "weird"...and weave it into your show.
Yes, it can be done, and the results will amaze you.
(As promised, a link to Seth Godin's book "We Are All Weird", a great look at the concepts Dave is talking about in this episode: http://amzn.to/1M2BfMq )