Summary

Tara Torrance, owner of The Biscuit Lady, shares her journey from the real estate and mortgage business to starting a successful biscuit company. She talks about the challenges of being a young entrepreneur and the turning point that led her to pursue her passion for food. Tara emphasizes the importance of execution and consistency in business, as well as the power of social media in building a strong brand. She shares her experience of attracting customers from different states through social media and provides tips on using hashtags effectively. In this conversation, Tara shares her journey of starting a biscuit business and the challenges she faced along the way. She talks about the importance of passion and perseverance in entrepreneurship and the need to overcome self-doubt and imposter syndrome. Tara also discusses her plans for expansion, including opening a second location and potentially franchising the business. She emphasizes the importance of community support and taking care of employees by offering competitive pay and benefits. Overall, Tara’s story is a testament to the power of determination and the rewards of following one’s passion.

Keywords

entrepreneurship, restaurant industry, real estate, mortgage business, starting a business, success, challenges, passion, execution, consistency, social media, brand building, customer attraction, hashtags, entrepreneurship, starting a business, challenges, expansion, community support, employee benefits, passion, perseverance

Takeaways

Execution is key in turning an idea into a successful business. Consistency in posting on social media is crucial for brand building. Using trending audio and on-brand audio can help increase views on social media posts. Engaging with customers through comments and providing valuable responses can boost engagement. Hashtags should be relevant to the target audience and used in both the post and comments. Social media can attract customers from different locations and contribute to business growth. Passion and perseverance are crucial in entrepreneurship. Overcoming self-doubt and imposter syndrome is essential for success. Taking care of employees by offering competitive pay and benefits leads to loyalty and success. Community support is vital for the growth of a small business. Expansion and franchising can be viable options for scaling a successful business.

Chapters

00:00 Introduction to Tara Torrance and The Biscuit Lady

04:00 Transition from Real Estate to Biscuit Business

09:25 Idea Formation and Execution

14:10 Finding a Location and Setting Up the Business

21:07 Building a Strong Brand through Social Media

23:49 Attracting Customers from Different Locations

25:39 The Power of Passion and Perseverance in Entrepreneurship

28:52 Overcoming Self-Doubt and Imposter Syndrome

29:43 Taking Care of Employees: The Key to Loyalty and Success

33:19 The Importance of Community Support

38:39 Expanding and Franchising: Scaling a Successful Business