It started with a bold question that showed up in a public comment: "If infinite banking is so powerful, why wouldn't I just put all my income into a whole life policy?" That single comment sparked a deeply layered, thoughtful conversation that we knew ne

Recently, Bruce shared a story that perfectly illustrates unexpected life challengeshis basement flooded, turning a peaceful Easter weekend into an emergency cleanup session. Just as unexpected problems can flood your home, unanswered financial questions

When we first started talking about estate planning with life insurance, it was because we saw a massive disconnect in how families were thinking about their wealth. Not just the numbers. But the purpose behind it.https://www.youtube.com/live/sqVXY19

What do the St. Louis Rams and Prince have in common? Their stories illustrate the pros and cons of an ILITor, more accurately, what happens when estate planning tools like an ILIT arent used at all.https://www.youtube.com/live/oa3TEKlnATMThey

Today, Bruce and I want to unpack a question we frequently encounter: Is cash value life insurance enough for retirement? Its a compelling question, but one without a simple yes or no answer. The effectiveness of cash value life insurance as your primary

If you've ever tried leading a Zoom call while your screen goes black mid-sentence, you know the feeling of being out of control. Thats how many of us feel about our finances right nowlike we're one loose cable away from a crash. But here's the truth: f

If youve been researching Infinite Banking, youve probably heard it described as "tax-free." That phrase is thrown around a lot, and while it sounds great, its not entirely accurate. The reality is a bit more nuanced, and understanding the details can

Imagine sitting in a room full of financial professionals, entrepreneurs, and thought leaders, all gathered with a shared missionto gain clarity, deepen understanding, and refine strategies for implementing Infinite Banking. Thats exactly what happened

What does it take to build a life of true success? Not just financial wealth, but success in all areasbusiness, family, health, faith, and relationships? If you've ever felt like you're hitting a ceiling in one or more areas of your life, this is for you

Have you ever stopped to question how money really moves in your life? Most of us are so accustomed to the financial system weve been handed that we dont even recognize its limitations. From an early age, were trained to earn, spend, and save in ways t