The Marketing Minutes
Latest Episodes
Episode 8 – Connecting With Consumers
Steve & Garrison discuss what it means to connect with consumers in and what methodologies can and should be used to bolster your communication. Connecting with consumers provides your brand with an invaluable resource for information you can use to...
Episode 7 – Visual Brand Identity
Steve & Garrison discuss developing the visual identity for brands. Beyond just the logo, how do you want consumers to feel when they see and visually interact with your brand?
Episode 6 – The Digital User Experience
Steve & Garrison are joined by Davis Advertising Director of Web & Application Development Chris Corbett to discuss the current evolution of the digital user experience and what it means for marketing, advertising, web and application design.
Episode 5 – Marketing Through A Crisis
Steve & Garrison discuss strategies to help businesses market through a crisis—specifically the COVID-19 pandemic. Communication is crucial! Companies should communicate more, not less, and use the opportunities that have arisen to get their brand o...
Episode 4 – How the Presidential Race Affects Media Buys
This week, Steve & Garrison are joined by Davis Advertising Media Director Ben Thaler to discuss the impact of the presidential race on media buying strategies.
Episode 3 – What Is The New Normal
Steve & Garrison discuss what the "new normal" is and what it already does and might mean for the future of marketing and advertising. Businesses that are able to adapt or pivot successfully will find success, particularly in emerging markets.