The Mark Butler Show
Latest Episodes
EP53: Go where your people are.
I went to a six-day life coach training this week. The content was amazing, the connections and conversations were even better. There's nothing like getting into the same physical space as your ideal clients, spending quality time, and building relationsh
EP52: A specialization lesson from my double root canal.
This week I had the pleasure of a double root canal. During the procedure -- under the influence of all the drugs -- my mind naturally turned to marketing.
EP51: Why you should challenge your basic assumptions for the sake of improved client experience.
Last week I told you to set rules and guidelines for how you deliver your service. This week's message is to keep your mind open and change those rules when you realize they're built on faulty assumptions.
EP50: Why the rules and boundaries you put in place for client work protect your clients more than you (and that's a good thing).
I have a few rules (maybe more like best practices) I use in my service to ensure high quality and limit mistakes. On occasion I've broken those rules with the idea that I'm helping the client out. The reality is when you break the rules that protect the
EP49: If you're struggling in your expertise-driven business (ie coaching or consulting), it's probably because you don't have expensive products and services.
If you're a coach or consultant you need to have a high-four or low-five figure offering for your clients to buy. If you don't, you'll struggle to create sustainable cash flow. Episode 49 explains why.
EP48: Action, Observation, Simplification, Documentation, Delegation
This week I've been listening to a book called 'Work the Process' that reminded me that our lives and businesses are a system of systems. In this episode I share the system I've used to delegate some of the most complicated tasks in my business without an
EP47: Service, specialization, and pushy upsells: a sprinkler repair story.
This is the story of two sprinkler repair guys named Carl and Tyler. Each takes a very different approach to selling, and they get drastically different results.
EP29: Bookkeeping 101: How to track loans and loan payments in your business.
When I borrow money to fund my business, how do I track the money into my business? How do I track the payments to the loan? Are the payments a business expense? Let's clear all that up for you.
EP28: Bookkeeping 101: How to track money into, out of, and inside your business.
Not all the money that flows into your business is 'revenue,' and not all the money that flows back out is an 'expense.' In this episode I explain the different types of inflows and outflows. Oh, and we also need to cover what happens in your books when m
EP27: Bookkeeping 101: The Transactions are the Truth
This is the first in a multi-part series where I'll teach the fundamentals of bookkeeping with the goal of persuading you that you can (and want to be) your own bookkeeper. In this episode I start with the basic unit of all bookkeeping: a single transact