https://www.youtube.com/watch?v=RHy0h5zu5Jw Introduction: New Year, New Goals Welcome to the Jameson Files! As we step into a new year, many of us are focused on strategizing and setting goals for our practices. Marketing plays a crucial role in these plans, and today, Carrie Weber and her teammate Nate Porter explore this ever-evolving world and how to enhance your marketing efforts. Understanding Marketing Trends and AI January is a time when many practice and business owners strive to redefine their strategies. Often, the buzz words and shiny new approaches, like artificial intelligence (AI), dominate the conversation. While AI-driven strategies hold potential, it’s essential to approach them with caution. AI can assist with idea generation and structuring content but cannot create original works. Instead of solely relying on trends, find ways AI can complement your existing efforts. The Importance of Internal Marketing In today's competitive market, traditional approaches continue to generate solid results. Looking at practices nationwide, the American Dental Association states that approximately 60% of new patients are gained through internal referrals. Hence, focusing on internal marketing remains essential. 1. Personal Outreach: Utilize resources and communication tools to engage current patients, enhancing your relationship and fostering loyalty. 2. Analyzing Reports: Delve into practice management reports to identify which treatments have been prescribed but not yet accepted, and which patient groups could be targeted for follow-up. 3. Consistency and Repetition: Repetition is key. Consistent outreach and marketing efforts ensure your message resonates with patients, thus encouraging reactivation. --- Creating a Roadmap for Success Marketing success lies in having a strategic roadmap. At Jameson, we offer a Dental Marketing Bootcamp designed to equip practices with the necessary skills and strategies to implement effective marketing plans. Event Focus: Communication Workshops: Enhance verbal skills and learn how to sequence conversations with patients effectively. Photography Sessions: Improve content quality with better practice documentation. Social Media Planning: Develop a yearly strategy with our templates and guidelines. By attending, your team will have a tailored plan ready to implement, driving practice growth from the ground up. Sustainability through Proven Approaches Success is often rooted in practices that have stood the test of time. While trends like AI may offer new methods, integrating them with proven strategies will yield the best outcomes. Relationships and consistent communication are central to achieving growth from within. Conclusion: Plan, Execute, and Grow As we launch into 2025, remember that marketing is fluid yet foundational. Consistency in your efforts, guided by a comprehensive plan, will ensure sustained growth. Embrace both new trends and time-tested strategies to achieve the vision you have for your practice. Join us at the Jameson Dental Marketing Bootcamp, and let's make 2025 a transformative year for your practice. Stay connected with the Jameson Files community, share our podcast, and continue learning and growing with us. Here's to a successful year ahead!