Host Jeff Hannah interviews Marcela Medrano, President of Dodecaedro Group, based in Buenos Aires. Marcela discusses the unique distinctions of the trade show industry in Argentina, as well as an overview of the main convention centers in Buenos Aires, such as La Rural and Tecnópolis. They discuss the economic realities and challenges of working in Argentina due to multiple years of hyper-inflation and currency devaluation. And they discuss cultural differences, the ethnic landscape, and immigration.