Host Jeff Hannah interviews Uta Goretzky in Tucson, Arizona. Uta is the Executive Director of IFES, the International Federation of Exhibition & Event Services, headquartered in Europe. Jeff talks to her about trends that she is observing, initiatives that IFES is pursuing currently, the significance of cultural concerns, as well as best practices for exhibitors. The interview was held during an EDPA Access event in the Sonoran Desert.