Your actions must be congruent with all of your content. In order to reach the ideal markets and uplift your audience traffic, it is required to put through a polished strategy to manage your business marketing appropriately and directly connect to the people. In this episode, I share constructive and competitive practices, in company with Julian Sage, a visionary businessman with fresh ideas and projects and one of the masterminds behind the success of the Vacational Rental Machine, a site with content to learn how to start, grow, and scale your short term rental business. Join us and note leading considerations that can help you promote your content and optimize the way you catch people´s attention, by listening to the detailed process that we touch on during this successful conversation. *Get all my best tools, templates, guides HERE*  - www.Luisryan.com/book*Want to work with me* - http://dominatewithluis.com*JOIN THE FACEBOOK GROUP!* - https://www.facebook.com/groups/pdvip In this episode:- Julian´s site: Vacational Rental Machine homepage.- The key points to improve the distribution of content to better influence people. - The importance behind knowing what your potential audience is.- How to optimize your site, through keywords and graphics, to become more marketing-friendly.- Importance of attracting important guests and affiliate partners.- Ways to Increase engagement with listeners to get more people active.  *Resources Mentioned in this Episode* Vacation Rental Machine (Website)Vacation Rental Machine (Youtube channel)Vacation Rental Machine (Instagram)PodnewsAirDNASimilar WebFlickapp Connect with Julian SageTwitterPodcast (Apple)The Host Nation (Facebook group) Connect with Luis RyanWebsite InstagramFacebook GroupFacebook‍Check out the top 5 episodes here:Expert Secrets For Growing Your Podcast Audience with Yann IlungaUnheard Ways To Market Your Podcast and Grow Your Audience with Ravi JayagopalWhat WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste BoninIntent-Based PodcastingInsider Tips To Grow A Massive YouTube Channel with Mike Piet