In this episode, Luis talks with Joey Percia about storytelling and copy and how those can be utilized to motivate, inspire, or otherwise call an audience to action. Joey’s insights include relevance, titles, balance, and much more. Listen in to hear how you can use Joey’s book and insights to get your audience to purchase and participate!   “The story you’re telling has to be relevant to the person reading it.” - Joey Percia   *Get all my best tools, templates, guides HERE*   - www.Luisryan.com/book   *Want to work with me* -  www.luisryan.com/contact   *JOIN THE FACEBOOK GROUP!* https://www.facebook.com/groups/pdvip   Timestamps: 5:14 - Joey explains his background and his inspiration for the title of his book. 9:41 - Joey walks through the importance of storytelling and its use in motivating others. 15:23 - Luis asks Joey his process of helping others in their businesses. 17:41 - Joey explains his offer pyramid. 23:25 - Common mistakes Joey sees in storytelling on sales pages and how he fixes them. 29:45 - Joey walks through his interview process. 32:31 - Go-to frameworks Joey uses for titles. 38:08 - Joey talks through his book writing process and what he learned through that process. 41:13 - Joey explains his qualifying quota. 46:51 - Joey hits a few final key points that could be helpful to make the difference in your audience.   Resources Mentioned in this Episode: Joey’s Book on Amazon   Connect with Joey Percia: Website Facebook Instagram   Connect with Luis: Website Instagram Facebook Group Facebook   Check out the top 5 episodes here: Expert Secrets For Growing Your Podcast Audience with Yann Ilunga Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin Intent Based Podcasting Insider Tips To Grow A Massive YouTube Channel with Mike Piet