In Episode 05 of the podcast, Peter is joined by Londongrammer and Co-Founder of Be Social Global, Dave Burt
Dave has seen phenomenal success with his @London Instagram channel by growing his audience to over 1.7 million followers in less than 2 years. The account now generates 150 million social impressions a month, making the account one of the largest non-celebrity channels in the world. Having worked with many of the most iconic global consumer brands he has earned a reputation for creating ground-breaking and innovative social content, all over the world. We discuss how to build a community on social media and how best to leverage the community for new projects. The pitfalls of communicating with a large audience and what type of content to use for different demographic audiences.  
Please contact me at peter@peterjanes.com with any feedback.  Thank You for listening.