The Optimizely Podcast

The Optimizely Podcast


Latest Episodes

Improving your web content strategy
June 21, 2022

Content Intel welcomes Richard Jones, Chief Strategy Officer at twentysix and Deane Barker, Global Director of Content Management at Optimizely, to discuss how to generate an effective web content strategy that is sure to resonate with your audience. Clic

Understanding why your content is a valuable asset
June 07, 2022

Content Intel welcomes Chris Willis, Acrolinxs Chief Marketing Officer, to discuss the importance of content governance and how it provides value to a range of audiences in tech, operations, leadership and brand alignment. Click below for more.

A digital experience platform that gives a DAM
May 24, 2022

Content Intel welcomes Senior Director of Product Marketing, Anthony Aiosa, who recently came over from our Welcome acquisition and will be talking about how digital asset management (DAM) will be integrated into the overall digital experience platform (D

Finding the right evangelist for your B2B brand
May 10, 2022

Content Intel sits down with Mark Raffan, the Founder & CEO of Content Callout, who will be discussing how B2B brands are jumping on the influencer train in an effort to reach new audiences, educate and increase credibility. How can it be done? And ho

Adapting to today's commerce landscape
April 19, 2022

Josh Schoonmaker, Senior Director of Strategy for Commerce and Mary Rebecca Harakas, Product Marketing Manager for Commerce at Optimizely, join Content Intel to talk about how brands can personalize their commerce strategies and rapidly adapt to evolving

The future of content marketing in 2022
April 05, 2022

Content Intel welcomes James Scherer, VP of Growth at Codeless, where he focuses on internal brand growth as well as managing client strategy for brands such as monday.com. In this episode, we will be discussing the pros and cons of investing in a content

Experimentation benchmarks
March 22, 2022

Content Intel welcomes Hazjier Pourkhalkhali, VP of Strategy Consulting at Optimizely, who will be discussing how he leverages experimentation benchmarks to improve personalization and recommendations that will help customers improve their businesses and

How Mazda has optimized its new suite of websites
March 08, 2022

It’s a full house on Content Intel as we sit down with Matt Simpson, Managing Director of Candyspace, Simon Culley, Omnichannel Retail Manager at Mazda, and our own Joey Moore, Optimizely’s Senior Director of Product, to discuss how Mazda is meeting its c

Writing Content and Building Strategies that Resonate
February 22, 2022

Content Intel welcomes Shondell Varcianna, CEO & Founder of Varci Media, to discuss how her business saves financial institutions time by writing content and building robust strategies that are sure to grab your audience’s attention and increase engag

The Power of Incrementalism
February 08, 2022

Content Intel sits down with Cate Waters, Optimizely’s Enterprise Account Executive & Content Management Strategist, to talk about her recent presentation that she gave at a Digital Summit on how to steadily improve your digital results incrementally.