My guest on the show today is the incredibly talented, creative genius Sandy McKinley of Acre of Roses, a spell-binding flower filled retreat in the small town of Trentham, Victoria. With roots as a rose farm, Acre of Roses has evolved to become an internationally recognised accommodation spot for weekends away, intimate elopements and immersive experiences.

In this episode, Sandy and I chat about the way she approaches marketing, how she looks at making investments in her business, the strategies and approaches she takes when it comes to customer experience and her continuous dedication to evolving her business. Sandy shares her philosophy of community, connection and collaboration and keeping true to her vision of being a custodian of the land.

Sandy talks about being customer centric and how every decision she makes in her business is underpinned by this focus. She walks through a typical customer journey upon arrival at Acre of Roses and how each detail was thought out to flow with her client’s needs as they change and grow. Trust me, you need to go experience this for yourself!

Sandy is constantly learning and continuously evolving her business to stay ahead of the curve. The way she approaches business and creates based on her customer and the ongoing shifts in their lives is so intelligent, thoughtful and inspirational.

LINKS:

Website: https://www.acreofroses.com.au/

Instagram: https://www.instagram.com/acreofroses/

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