Today’s episode is all about prices.

Sometimes we can get caught up in the idea that the higher we set our prices, the more value we have as a person and a creative person. It’s easy to get upset because what we sell is often worth so much more than the money we receive for it from one person, but we are generally not selling what we’ve made just once, we’re selling it over and over.

Of course, our products are often worth more than the price tag we attach but the unfortunate truth is that prices need to be set according to what the market will pay. We can’t afford to get caught up in these ideas or we will lose sight of our ideal customer.

You are not your prices.

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