Whether it’s landing a magazine cover or planning a major media launch, today’s guest has done it all and she is here to help you achieve Public Relations success for your business.

Alicia Penhorwood is the Founder and Marketing Strategy Coach at Harper Collective, where she helps brands to get their message out into the world so that they can connect with their dream customers and grow a business that truly fulfills them.

So listen in to find out the biggest mistakes that people make when it comes to PR, what small businesses need to have in place before they start pitching to the media, how and what exactly to pitch along with the art of the follow up. Plus, we’ll explore how you can maximise PR coverage after you’ve secured it.

This episode is brought to you by my free online Instagram training where I share the 5 must-haves for an Instagram strategy that connects and converts. Register now at emilyosmond.com/free.