Don’t you think we can forget that the captions WE engage with should be the type of captions we write ourselves?!!

We think “oh I don’t want to bore people” or that a clever little phrase is the way to go because that’s what we see some other brands do. Or because the Kardashians just post an emoji that doing that must be best practice for us too.

No no no!

Instead of stating and telling, discuss, ask, invite, ENGAGE.

As business owners, our captions are there to create a deeper sense of connection with our audience AND to generate engagement.

Captions are conversations.

And the more engagement our content receives, the better it will rank with the Instagram algorithm, meaning the MORE of our audience Instagram will show it to and the higher the chance of it being shown on the Explore tab too, to help us be exposed to thousands more people.

But know it might seem hard to come up with great captions so let’s look at some tips in today’s episode!

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