Today we’re exploring arguably the most important decision you will make when it comes to designing your online course.

And this is becoming very clear and specific about the person, problem and solution of your online course.

When I take a look at the students I have worked with to launch their own courses, those who have had the most success, and have been able to sell their courses the most easily and frequently, have had one thing in common:

They target a specific person to solve a specific problem.

It’s easy to think that the broader our course is, and the more people it is relevant to, then the more of it we will sell.

But in fact, the opposite is true.

And the case study in this episode will show you why.

In this episode, I’ll step you through how to pinpoint the problem and solution that your course delivers on.

So let’s get started!

Timestamps:

00:00: The Power of Targeting a Specific Problem and Solution

05:04: Not a Lot of People Get Through Online Courses

10:57: Creating an Entry Point with an Introductory Offer

Takeaways:

• The success of online courses is often tied to targeting a specific type of person to solve a specific type of problem.
• Specificity sells, and vagueness doesn't. Being clear and specific about the problem and solution of an online course is crucial.
• Going deeper on one thing and focusing on a specific problem can lead to better results and higher course sales.
• Creating an entry point into a business through an introductory offer can help with marketing cut-through and guide customers to other offers.
• It's important to describe the problem that your course solves and the result it helps students achieve in a simple phrase.

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