The Emily Osmond Show
Niching, sales funnels and Facebook Ads with Fernanda Alberici of Fab Marketing
Fernanda Alberici is a Digital Marketing Strategist, Elite certified Facebook Ads Expert, Speaker, and the founder of Fab Marketing.
Fernanda helps service-based and e-commerce businesses stand out online, attract a consistent influx of leads and customers, and grow a profitable business using tried and tested Facebook and Instagram advertising strategies.
I first connected with Fernanda when she joined my membership The Modern Marketing Collective several years ago, and it has been a pleasure and joy to see her continue to evolve and grow her own business over the years.
In this episode, we speak about:
- The catalyst behind Fernanda starting her own business
- What Fernanda’s early business version looked like compared to today’s version
- The decision that Fernanda made that really saw her business take off
- The different offers that Fernanda sells in her business (including the new one that she is about to release)
- Why mindset is Fernanda’s biggest challenge and what she does to keep moving forward despite this
- The three core very practical and tangible strategies that Fernanda uses to attract more leads and sales to her business
- The importance of and power of having a sales funnel that is tested and converts (and how it will help you sleep better at night)
- What’s working best right now when it comes to Facebook and Instagram Ads for e-commerce and service-based businesses.
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