‍(If you DO want to work with Studio8E8, be sure to mention this podcast/ episode!)

Reach out to Studio8E8 here: https://s8e8.com/affiliates/tdm?utm_source=tdm&utm_medium=affiliate&wc_clear=true

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Hey what's up guys? In this Monday Morning Marketing episode, I'm joined by our good friend, and website expert, Joshua Scott. Joshua breaks down his four essential website attributes that contribute to a seamless and engaging patient experience. From intuitive navigation and captivating visuals, to personalized content and convenient appointment booking systems, we explore how these elements can elevate your online presence and attract more patients to your practice. We also discuss the rising concern for ADA(American Disabilities Act) compliance, and how you can stay in the clear if this is a concern in your area!

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Join our conversation for actionable tips, trends, and must-haves to enhance your dental website's user experience and drive success in the digital realm!

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You can reach out to Joshua Scott here:

Website: https://s8e8.com/

Instagram: https://www.instagram.com/joshuascott/

Email: joshua@s8e8.com

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Other Mentions and Links:

‍Swell

Google Ad Words

LocalMed

Next Health

Practice by Numbers

ChatGPT

Don Norman

Modento

HIPAA - Health Insurance Portability and Accountability Act

Birdseye

ADA - American Disabilities Act

ADA Compliance Company - Equally.ai

Dentistry IQ

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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Michael: Hey, Josh, so talk to us about websites. How can we utilize this, or what advice or suggestions or methods can you give us that will help actually attract new patients through our website?

Joshua: Hey, Michael, always great to be back for another mm m. TripleM, mq, I dunno what you call it,

Michael: m squared

Joshua: times three m and m and m Monday morning Marketing.

Uh, but no, I, I wanted to kind of come at this, uh, from a little bit of a different conversation that we've been having with our clients lately. They actually started as a conversation with our team. It actually kind of started post covid conversation with the team. Some of the trends we were seeing and then has, Build out with our client base, but it's really a conversation behind your website's UX design.

And what that means is a user experience design. And so when you get into kind of agency and design world, especially with, with digital products, mobile products, you're gonna hear people talk about the ux, like, what's the UX like? Or, I really enjoy the ux and what that means is, You're not just putting something out there for function, you're putting something out there that's designed with the user in mind.

So I thought we would talk about that for a little bit. Some areas we're seeing that and then actually kind of hit at the end, maybe some ADA compliance that just kind of seems to be at odds with that. But we can talk through it a little bit. Okay, man. Yeah, let's dive into it. So, um, uh, just me doing a little research, uh, Don Norman, is the one who really kind of coined the term user experience.

He's a cognitive scientist. and he said user experience encompasses all aspects of the end user's interaction with the company, its services and its products. And so when you're putting out a website, Anymore. I mean, this is the digital version of your practice. Like before people step in the door to this physical practice, they are on your website.

This is how people experience you, that patient experience, that new patient experience. And so it's your ux. Really designing a site without a mind is about the feelings and emotions users experience when interacting with your website. So if you think about that right now, kind in this post covid world, think about it from a, a convenience.

Lens, right? Like we all now are interacting with our healthcare providers. We're interacting with our pizza, like our Friday night pizza place through, through text. You know, I mean, I'm placing an order online and then I'm getting a text. Hey, your order's been submitted, you know, be here in 15 minutes. And then as I'm pulling it up, I get another text.

Your order is ready. Come, come in and pick it. Pick it up. So we're all interacting with our favorite companies like this. And so thinking about that user experience from that type of convenience, user friendliness, part of it, I think is number one. So, convenience, uh, user friendliness, the journey.

And really just what do you want people, like, what do you want them feeling when they get off of the website? that's the question to ask. You can build a website that's SEO forward, uh, you can build an a, uh, website that is like going to convert for Google AdWords. But I think you also, an equally important question in that is what do you want that patient to feel?

Mm-hmm. Is it frustration because they've had the, like, input stuff into a form four, four times? Or is it because they were two clicks away from making an appointment and they go, wow, that was easy.

Michael: Mm-hmm. Gotcha. Okay, so let me ask you personally, what do you want to feel? Yeah, your dentist, like your people that you go visit.

How does that work?

Joshua: yeah, when it comes time to actually convert on a transaction. Whether I'm ordering pizza on Friday night or whether I'm scheduling a healthcare appointment. Yeah, I want it to be easy. I want it to be straightforward, Michael, you know, when you're on those like websites and it just feels like it's from like 1995 when you're trying to like, like the form that comes up.

Mm-hmm. You're like, wait, what is this thing? It doesn't have auto fill. Like you've gotta type in everything. Um, You know, you drop down, like, like your country gets a dropdown menu and it's, and the United States is all the way at the bottom when 90% of your users are in the United States. Yeah. You know, those types of things.

And, and you go like, that's not that big of a deal. It just is, you know, like we're talking about as least amount of friction as little time, convenience, friendliness as possible.

Michael: Where do you see the drop off? Then if you can give us like a, a number on that where it's like, okay, man, they almost made it.

To submit that form, but you lost them here.

Joshua: Yeah, that's a good question. I don't know that I have data on that. I think some of this, and one of the things I wanted to talk about was really kind of the four, I think, convenience pieces of a website right now, kind of post covid and, and I think some of this, to answer your question is cuz the first one is, is about online scheduling.

Like I think. We're just at a place now, like, man, you've gotta have online scheduling on your site. and when you ask like, what's the drop off? I think if you're using a lot of these premier, uh, partners out there, like Local Med Next Health, you know, practice by numbers, some of these guys, I think they've built really good user experiences into those apps.

So, you know, I don't know that you're gonna have that much of a problem, but if you're using, a different one, I, I don't even know a good example right now, but, here's one of the things I recommend, right? Like if you implement online scheduling, go through that process yourself and schedule yourself an appointment to see how it feels.

I, I've seen so many practices implement things like this, and then they're like, I don't know, like I'm like, you're getting 18 texts within a 48 hour period of time. Is that what you wanted? Well, why? I didn't know that. And I'm like, well, right. But like put yourself through that process. Tweak it, edit it.

Make sure it's saying what you want it to say. Make sure it's doing what you want it to do. But you know, online scheduling is huge. You're gonna see an increase in your website, effectiveness, uh, you're gonna see an increase in new patients. It's just all these things. Now, um, there's actually stats and, and reports out there that are saying online scheduling.

It's actually reducing no shows, which is everybody's argument. Like, oh, if I, if I do online scheduling, no shows are gonna go up. On the whole, once you get that implemented and you build systems around that nohow go down, it saves staff time. You're gonna get better insights into your data online. Uh, and it's mobile accessible.

People can make an appointment right on their mobile phone. So my first one there was, was online scheduling. Get that implemented.

Michael: Gotcha. Okay. I like that, that you mentioned you gotta build systems around it because, you know what I mean? We always just thought like, yeah, you have that button on there and that's it.

Yeah. Uh, but it's the. The follow up process in the systems. Awesome. So what are the next

Joshua: stuff? Yeah, the the next one is, is, I mean, there's, there's four of these really, but it's, it's implementing these integrations to make this a more friendly and convenient experience. The second one's chat, you know, adding a live chat feature, uh, dentistry iq, so it can double the amount of website visitors scheduling an appointment.

you get this online schedule app, but if you add text, those online appointments go up twice as much. It's just facts from dentistry iq, uh, and I think, you know, 63% of millennials right now say that they prefer chat over phone calls. Again, that's just in the world we're in. If you have to pick up the phone to call an actual human, we feel like it's an inconvenience, you know, like, like, man, why am I, why are they making me do that?

So, you know, I think implementing chat into your site, just making sure I, I'm not a fan of the automated chat bots. I still don't think they sound human. So I think you still gotta have somebody like on that and monitoring it. But again, like we're talking about optimizing your website for that ux. If you have online scheduling, but you don't have chat, you're potentially leaving half of those conversions on the website.

Mm-hmm. So I think that's an important piece.

Michael: Okay. So chat and not so much like the AI chat is what you're saying, right? Like actually have somebody on there at 11:00 PM like where it's like, Hey man, the beer bottle just broke my tooth. What do I do? Or, or what are you thinking?

Joshua: Well, you could set up like hours around it, you know, and, and when people are available to monitor it and you can kind of turn it off and on for sure.

Um, but yeah, you know, I mean chat, g p d as, as good as it is, um, I don't know that we're quite there yet for answering those, those questions and, and plus I, we, People just have still an expectation that chat means there's another human there. Um mm-hmm. You know, responding to them. so I think that's a big one.

You know, patient forms is my number three and, and I'm bringing these up man, cause I'm actually not a partner. Like, I don't partner with any of these companies. and we, we integrate, we've built integrations with all of them, you know, into our, our web experiences. But I'm not from Meto or Local Med or, yeah.

You know, Nexel, like promoting it. I'm just going, no guys, these are really, really important tools that we see the analytics behind it. It, it's huge. And so, you know, I think Patient Forms is a third one. Uh, you know, we're now, it's like it's tipped more than 50% of patients want online forms before they get to an appointment.

Uh, nobody wants to sit there with the clipboard and fill stuff out. And then, you know, the other thing too is like, what online forms are doing is it's really consolidating stuff into, you filled it out one time. I don't know how many, uh, healthcare appointments you've been to where it's like, You answer the questions on the phone, then you get the form and you fill it out again.

And each form has like your mailing address on it. You know, so like the new patient form, you gotta like write out your whole mailing address. Then the health history form, you gotta write out your mailing address again. Yeah. And then the HIPAA form, you gotta write out your mailing address a third time.

And it's like, why are we, I get to the point where I'm, I'm so irritated writing out my mailing address. and so online forms reduce that. Uh, it improves accuracy again, like if your front office is just swamped. Man, putting some of these efficiencies in place will help them a ton. Okay,

Michael: gotcha. So patient forms online.

Joshua: Yeah. Yeah. And, and then the last one man was just reviews. Um, you know, and I know we all like know the importance of reviews now, but really just building that into your web experience. Again, it's that user, um, that UX first, seeing social proof, giving pa your patients a chance to, you know, one, the two clicks away from leaving a review as well.

yeah, I don't know. I don't really need to go into the. The importance of reviews. I think we're all there now in 2023, but Swell BirdEye, these are both companies that do an amazing job with that. And um, so, so I think as you're thinking through the UX of your site, the first question, big picture was how do I create a easy, convenient, friendly user experience for my patients?

Here are four tools I think will help you do that if implemented. Right. and then before we go here, I can talk about ADA a compliance a little bit. Okay. Yeah,

Michael: man. Let's, let's dive into that a little bit because I know, um, I think that's coming up a little bit more often now. I don't know, do you see that or?

Joshua: We do. Um, and, and just to be clear, when we're talking about ADA compliance, we're talking about American Disabilities Acts, not the American Dental Association. And so it's really about, uh, we see it more in bigger cities and honestly specifically San Francisco. So, um, for whate and. and we've, we've actually seen a little bit in Dallas too, uh, and maybe one in New York, but it's, I think it's, what happens is it's where somebody else has a lawsuit brought against them for their website not being ADA a compliant, and then all the other dentists in the area freak out about it.

And then we get it like emails from our clients like, Hey, are we ADA a compliant? And so the, the question to that is really three levels of it that I want to give you. So ADA compliance is about making your website. Compliant for Americans with disabilities. And so that includes things like color, font size, the color of the font on the backgrounds, how big the buttons are, things like that to help, you know, people with disabilities navigate a site.

the truth is that is often at odds with. The experience, the aesthetic experience, the brand experience we want to create with a website. Mm-hmm. And so the quick answer is our websites and I, and most people out there have done a base level job of creating a website that's a d a compliant. So we kind of go, here are the factors.

We think we want the buttons to be a certain, you know, a size on a phone. We want it to scroll. When it comes to like, you know, you put text over a photo. Is that ADA a compliant? Probably not. You know, they want white text on a black background or white text on a dark blue background, something like that so people can read it easy.

So there's a couple solutions and one of 'em, you can get an a ADA widget that actually lives at the bottom of your site. You can click on it and then you can actually adjust anything you want. You can adjust colors, you can take the pictures out, you can increase the font sizes. So it gives your users the ability to come on and go, wow, this font size is way too small and increase it.

Mm-hmm. Or, I'm having trouble reading that text over the photos. Let me take those out and replace 'em with solid backgrounds. So that's one option. The downside is they start messing around with this stuff and it, it makes your website look jacked up. I mean, we, as a team, we were, we were messing around with some of these sites on a Monday morning.

With this ADA compliant widget, and it's like, it, it can really, I mean, you wanna laugh and have a good time, it can really make your website look crazy. yeah, so it's, it's kinda, but that tends to, I think it's like 30 bucks a month that tends to solve most people's issues. If you're in an area where you're just hyper aware of it, hypersensitive you, you've got lawsuits happening left and right.

Like if you were in San Francisco, I would tell you there's even a third level of working with, uh, some of these agencies. They will custom design this, like they'll take this widget and customize it for your site. So it's not just applying like blanket parameters, it's actually like increase the font. It increases the font in scale overall.

So the website actually still looks nice and is functional. And they typically provide consultation and even legal protection. Typically those packages are like 3,500. but they, again, they customize the a d a, uh, whatever parameters on your site. So your site still looks good if they have to adjust that.

But it also offers some legal protection as well.

Michael: Well, do you guys, the Studio 88, do that customize.

Joshua: we actually will provide that to our clients as a, um, if they get into that, we basically connect them with that company, with that agency. And, and Michael? I, I don't know it off the top of my head.

I kind of, you know, we were chatting about this for a minute before the show and I was like, yeah, I can talk about it. I can send you who we work with. You can maybe put in the show notes. Yeah,

Michael: that, yeah, that'd be awesome. That'd be, especially for our San Fran. Yeah. I don't know why it's only happening out there, but you know what I mean.

Or Dallas too, but,

Joshua: San Fran and California, man, it's a whole different world and I think when it comes to, um, governing Yeah, so it's, they just tend to, to have different regulations than sometimes the rest of the country. Yeah.

Michael: It's crazy, man. But awesome. So you've given us a lot to think about, especially when it comes to much just building systems to make it efficient, right?

To make it. More human with the chat feature. Uh, patient forms, efficiency, and then the reviews. Obviously reviews are super duper important no matter what, right? That's that, that's that proof that you're talking about that we're gonna need no matter what. And then, um, putting the systems around, the online scheduling.

Awesome. Josh, man, we really appreciate this. If anybody has any questions or they wanna reach out to you, where can they find you?

Joshua: Man, best place for me. Uh, if you wanna hit me up on Instagram, uh, it's at Joshua Scott. I'm still in that account still. Check it. DM me, tell me you heard the episode. I'll, I'll, you know, shout out you back.

Uh, you can also visit us online at s eight e eight.com. That's the letter s, the number eight, the letter E, the number eight.com. And uh, you can reach out to us there as well.

Michael: Nice man. And guys, check out Studio 80 eights websites. They're, uh, we were talking about this right before we got on in. You guys are all about the user, right?

Use your experience first, especially the design. Everybody, pretty much everybody listening right now kind of knows about like, okay, we've heard of Studio 88 and how elevated you guys are, right? So, um, I highly recommend people if they want, can they just schedule like a free, I don't know, like, Hey man, check, check out my stuff.

Can you, can you check it out? For

Joshua: free. Oh, yeah, yeah, definitely. That's actually part of our kind of, uh, initial consultative phone call is just like going through like, what are you doing? Like, what's working, what's not working? What, what's your budget been? You know, we look at the website, look at the seo, kind of do an analysis so that we go into it.

We, we actually can give advice too. A lot of times what I tell people is I'm like, I hope you at least walk away with some advice on this phone call, whether or not you want to use us or not. Even if I'm my second opinion, you're like, this company's telling me X, Y, Z, and I'm like, Yeah. Uh, x, y, Z is right.

So, you know, if you need the second opinion on it, like we, we can do that as well. I like that.

Michael: Yeah, Josh told us. Yes. So we're gonna do it. Gotcha. Awesome. So guys, that's gonna be in the show below. Definitely schedule your free comprehensive assessment, um, and check it out. So thank you so much, Josh for being with me on this Monday morning marketing episode.

Joshua: Always a pleasure, man.

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