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In this episode, Vivek Kinra, from PPO Profits and Verrific, shares his in-depth knowledge of insurance reimbursement and the psychology behind treatment planning. Vivek states that just because you take insurance does not mean that you cannot be highly profitable! With proper attention to reimbursement and negotiations, insurance driven practices can match or even surpass fee for service practices. He goes on to say that the number one issue causing accounts receivable balances, is a lack of proper expectations set with the patient. If a patient thinks that their insurance should have covered a balance, they will be reluctant to pay the amount out of pocket. This is why being very clear with obligations and insurance roles with save future headaches for your treatment coordinator. Vivek also notes that being confident and standing your ground with pricing is an important factor in psychology and transparency with your patients. If they are looking for a second opinion, that is okay!

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Give this MMM a listen to learn more of Vivek's tips and tricks around insurance!

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You can reach out to Vivek Kinra here:

Facebook Profile: https://www.facebook.com/vkinra

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Mentions and Links:

PPO Profits

Verrific

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If you want your questions answered on Monday Morning Marketing, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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