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Guest: Lisa Simone RichardsBusiness Name: Lisa Simone Richards (Publicity for Doctors)Check out Lisa's Media:‍

Instagram: @lisasimonerichards

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Host: Michael Arias‍Website: The Dental Marketer

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My Key Takeaways:

• Lisa implements the ABC method, focusing on Awareness, Buzz, and Credibility.
• If your end goal is to get more patients in the door, local publicity might be better suited than national publicity!
• Video is ideal for relationship building. It allows the viewers to connect with you in a visual context!
• If you get hung up on titles or taglines for your content, observe the magazine titles the next time you're checking out at the grocery store.
• Mixing up your content into visual, written, and video, is a great way to cover all the bases.
• Getting on local TV might be easier than you think!

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