The Dental Marketer

The Dental Marketer


427: Gary Bird | Your Marketing Dollars May Be Slipping Through the Cracks Without These Systems

December 07, 2022

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Guest: Gary Bird
Business Name: SMC Dental MarketingCheck out Gary's Media:

Instagram: @thegarybird

His Podcasts: Dental Marketing Theory and Dental Rift Podcast

The Kolbe Test

Host: Michael AriasWebsite: The Dental Marketer

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Join this podcast's Facebook Group: The Dental Marketer Society

My Key Takeaways:

  • If you have ADHD, it might be an advantage as an entrepreneur!
  • You need 3 types of people in a successful business: The make it up person, the make it real person, and the make it recurring person.
  • You can have the best marketing in the world, but if your phone or internal systems are lacking it won't matter.
  • Dentists typically go through 3 phases: Getting good at their craft, learning entrepreneurship, and then learning leadership.
  • Creating a great team culture not only attracts A-list team members, but repels team members you don't want!
  • Be sure to hone in on systems in your practice that involve handoffs from one team member to another. This is an easy place for things to slip between the cracks.

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