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Guest: Trey Lawrence
Business Name: American Association of OrthodontistsCheck out Trey's Media:‍

TikTok: @theorthattorney

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Instagram: @theorthattorney

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Host: Michael Arias‍Website: The Dental Marketer

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Join this podcast's Facebook Group: The Dental Marketer Society

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My Key Takeaways:

• Try advertising the things that minimize pain in your practice rather than using terms such as "pain free" or "painless."
• As a widely trusted source of knowledge, dentists are held to a higher standard of accuracy in promotional content wording. Be sure to support with reliable sources!
• It's always easier to pay a few bucks on the front end for a good lawyer rather than on the back end for violations or legal issues!
• Is the patient providing you economic value for entering in your giveaway? If so, this falls under your state's sweepstakes laws!
• Always get permission to use patient photos and clearly state what they will be used for.

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