The Dental Marketer
405: Vanessa Emerson | So... You Think You Want to Speak in Dentistry?
Guest: Vanessa EmersonBusiness Name: The Dental SpeakerCheck out Vanessa's Media:
Email: info@thedentalspeaker.com
Her Book: So... You Think You Want to Speak in Dentistry?
Host: Michael AriasWebsite: The Dental MarketerJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/
Join this podcast's Facebook Group: The Dental Marketer Society
My Key Takeaways:
- Think about your life goals rather than business goals when contemplating being a speaker. It's not for everyone!
- Be sure to have other revenue centers that your speaking leads to, such as courses, consulting, or a product.
- Email campaigns are not dead! With proper click rate tracking, you will know what planners are really interested in having you speak.
- Always have a strategy for your speeches. Positioning yourself as the expert and offering a solution to the attendee's pain points is most effective.
- Learn directly from your audience and engage them during your speeches rather than just reading off of a PowerPoint.
- Self sponsored workshops are a great way to promote your business and deliver direct information that is not dictated by a third party.
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