How can you build a flourishing cosmetic practice in a saturated market like Chicago? In this episode, Dr. Brittany Dickinson takes us on her inspiring journey of acquiring a dental practice amidst the vibrant cityscape of Chicago. From her methodical decision to move from Miami to the Windy City, Brittany shares how she built her completely fee-for-service office that caters to cosmetic dentistry, all while managing a start-up injectables boutique. Her story is filled with insightful experiences about balancing professional ambitions with personal well-being, choosing the right location, and taking strategic risks—especially during uncertain times.

Dr. Brittany delves deep into her entrepreneurial spirit, recounting the early challenges of long hours in a corporate dental group and the pivotal moment when she sought a more balanced, fulfilling life by owning her practice. She offers a detailed look at her team management philosophy, including a unique profit-sharing model that fosters a mutually invested work environment. Brittany's innovative marketing strategies, focusing on community involvement and leveraging social media platforms, showcase her adaptive approach to attracting new patients. By emphasizing the importance of a strong personal brand and continuous learning, Brittany's story is a masterclass in strategic decision-making and resilience for aspiring practice owners.

What You'll Learn in This Episode:

• How Dr. Brittany Dickinson strategically chose Chicago for her practice
• The challenges and rewards of transitioning from a corporate group to owning a practice
• The benefits and workings of a profit-sharing model for team management
• Innovative marketing strategies focusing on community involvement
• The role of social media platforms like Instagram and LinkedIn in patient attraction
• The importance of balancing professional and personal life in pursuing a fulfilling career
• Tips on building a strong personal brand and the value of continuous learning

Ready to be inspired by a tale of courage, strategy, and personal fulfillment? Tune in now to hear Dr. Brittany Dickinson's story.

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Sponsors:
‍CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: https://lp.carestack.org/thedentalmarketer

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Guest: Dr. Brittany DickinsonPractice Name: Sugar Fix DentalCheck out Brittany's Media:

Website: https://sugarfixdental.com/

Website: https://plumproom.com/

Instagram: https://www.instagram.com/drbrittanydickinson/

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Other Mentions and Links:

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Tools/Resources:

Craigslist

Dawson Courses

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Organizations:

Northwestern University

Junior League of Chicago

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Books:

The Gone Fishin' Portfolio: Get Wise, Get Wealthy...and Get on With Your Life

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Brands:

Lumineers

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Host: Michael Arias‍Website: The Dental Marketer

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

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