How does one successfully launch a boutique dental practice in a saturated market like New York City? In this episode, we speak to, Dr. Arti Jagirdar, who shares her journey of establishing Flatiron Dental, a distinguished dental practice that offers more than just the basics. She offers a candid account of her decision to adopt a patient-centric, fee-for-service model and its subsequent impact on the practice. Dr. Jagirdar’s unique offerings such as sleep apnea treatments and airway consultations have been key in differentiating Flatiron Dental in the bustling cityscape of New York.

We also delve deeper into the nitty-gritty of setting up shop, from navigating lengthy lease negotiations to the vital role of legal consultations in contract signings. Dr. Jagirdar also recounts the unexpected challenge of a trademark battle over her practice's name, underlining the importance of resilience, legal advice, and the power of standing by your choices with integrity. Rounding up the conversation, we discuss the critical role of cultivating relationships and harnessing the power of word-of-mouth in attracting new patients to your practice, and how becoming a thought leader in the dental community can build a strong brand presence.

What You'll Learn in This Episode:

• The importance of a unique service offering in a densely saturated market
• Insights into the fee-for-service model in dentistry
• Why never to sign a contract without a lawyer's approval
• How to handle unexpected challenge such as trademark disputes
• The power of word-of-mouth and relationships in building a patient base
• The potential for thought leadership to strengthen your brand

Don't miss this episode full of valuable insights from Dr. Jagirdar - it's brimming with lessons for anyone wanting to make their mark in a competitive market!

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Guest: Dr. Arti JagirdarPractice Name: Flatiron DentalCheck out Arti's Media:

Website: https://www.flatirondentalnyc.com/

Instagram: https://www.instagram.com/flatirondental/

Flatiron Dental Playlist: https://open.spotify.com/playlist/5qHLpjIikJHlEOVv3Y7dYY?si=5d09cbd507704653

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Other Mentions and Links:

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Podcasts:

• 438: DR. AVI PATEL | CLEAR ALIGNER ADVISOR

Books:

• Man's Search for Meaning
• The Denial of Death
• The Artist's Way: 30th Anniversary Edition

Software:

• Open Dental

Businesses/Brands:

• Henry Schein
• Wonderist Agency
• HGA
• Method - Unified Smiles
• Tend Offices in NYC
• Ideal Practices
• Breakaway Seminars
• Invisalign
• Queensboro Plaza Dental Care

Locations/Establishments:

• NYU
• Fordham Law
• Mount Kilimanjaro
• Kois Center

Banks/Financial Institutions:

• First Citizens Bank
• Bank of America
• Wells Fargo
• Huntington Bank
• Provide

Organizations:

• HIPAA
• OSHA
• Spear Education

People/Connections:

• Robert Montgomery
• Dr. Michael Nguyen
• Dr. Frank Spear
• Dr. Alina Lane - all smiles Dentistry
• Alan Withall - Henry Schein
• Dr. Scott Leune
• Jayme Amos - Ideal Practices
• Elizabeth Mulderig - Ideal Practices
• Reed Wrisley - Practice Real Estate Group
• Patrick Black - Precision Contracting Corp
• Jaclyn Ionin - Intellectual Property Attorney
• Mike Gharib - Ideal Practices
• Chrystle Cu - Cocofloss

Other:

• Maslow's Hierarchy of Needs
• Marfan Syndrome

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Host: Michael Arias‍Website: The Dental Marketer

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p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

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