In this episode of The Deal Room Podcast, we sit down with Dr. David Penn, a trailblazer in both the dental industry and the business world. Dr. Penn shares his unique journey from dentist to founder of $95million empire with Southern Cross Dental Labs. Dr. Penn discusses his innovative approach to the dental industry, including his strategy for overseas manufacturing and market positioning.

Dr. Penn talks about the challenges of positioning in the context of innovation, sharing his take on finding your place in relation to price and quality specturm. He explores the importance of understanding market perception, as well as maintaining a competitive edge in the market. This episode is a great first-hand look at the process of innovating,  how innovation can reshape an industry and provides practical insights for entrepreneurs and business professionals. 

[EP 273] Innovating Success: Dr. David Penn’s Journey from Dentistry to Business Mastery | Aspect Legal