Join our host Joanna Oakey as she interviews Dr David Penn, Dentist, Innovator and Entrepreneur. In this episode of The Deal Room Podcast, Dr Penn, shares his expertise on niche testing and the importance of taking calculated risks in business.

He shares his thoughts on the power of focusing on a specific niche versus diversification, why continually seeking opportunities is vital for business growth - and why aiming for 100% could be holding you back in the context of innovation.

In this thought-provoking episode, Dr Penn emphasises that achieving perfection is not the goal. Instead, he encourages listeners to embrace risk, make a few mistakes, and remain open to new opportunities. Tune in to gain a fresh perspective on niche testing and discover how to propel your business forward in the face of uncertainty.

Don't miss this captivating conversation with Dr David Penn, where business strategies and dentistry intersect.

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[EP 256] Niching, Diversification and Everything in between with Dr David Penn | Aspect Legal