Synopsis
Do we write books for profit alone, or to gain favorable approval from others? Or is it a combination of both? Is money more important than fame? Does fame guarantee a stream of income? These questions are a good place to start to understand why we do what we do, and how we can, or should, be defining our own success as self-publishers.

What You Will Learn
1. You will learn to look at how you define what success means to you as a self-publisher.
2. You will learn what the difference is between “financial success” and “critical acclaim”.
3. You will learn how and why you can have both at the same time.

Introduction
Do we write books for profit alone, or to gain favorable approval from others? Or is it a combination of both? Is money more important than fame? Does fame guarantee a stream of income? These questions are a good place to start to understand why we do what we do, and how we can, or should, be defining our own success as self-publishers.

How Do I Define Success As A Self-Publisher?
I believe that most of us that write and publish books are after two main things. These two can probably be shortened, or simplified, down to “money” and “fame”. I’m sure that you think that there must be countless ways to define success.

And, I’m confident there is. We all have our own personal definition of what success means. But, I believe that most of those can be boiled down to the two main categories, or blanket terms, of “money” and “fame.

So, here is a very brief definition of each of them:

Success Ingredient # 1: Money/Financial Success: Some amount of financial return (money) for the hard work we put into creating and publishing our books; and,

Success Ingredient # 2: Fame/Critical Acclaim: Critical-acclaim for ourselves and for our books (fame), from our peers, co-workers, readers, family, etc.

Here are my personal definitions of these two terms, from my perspective as a self-publisher:

Definition # 1. Financial Success:
We all want or need more money. And it would be really nice to be able to develop a steady stream of never-ending income from our books. But, unfortunately, the overwhelming majority of self-publishers make little or no money from self-publishing. And only a few make a decent part-time living doing it. Even fewer make a full-time living at it.

But, you must also realize that for most people, making money directly from the book alone is only one of many reasons to get involved with self-publishing. It is not uncommon for a non-fiction book that we have written to help us achieve financial success in other indirect ways.

For example, some of us want to self-publish as a way to promote our own business. Some want to advance their career by gaining credibility in their chosen field – and credibility certainly helps bring and hold onto new business. Some might want to build a nice little side-business to supplement their current career or do during retirement. Many of these reasons might be much more important to a self-publisher than making money directly from the sales of their book on Amazon.

Nowadays, having a book published is an amazing and powerful way to separate you from the crowd. Despite the fact that it's much easier and less expensive now, more than ever before, most people still don’t make the effort to publish a book. Doing so can give you a nice competitive advantage.

Definition # 2. Critical-Acclaim:
We all want or need a certain amount of fame. Here I’m using the term “fame” as a blanket term for all types of positive approval, or praise, or good reputation for our professional work, our book, and our ability to help others.

As authors, we greatly desire to be seen as highly credible in our book and in our subject matter. We want to be well-known for our trustworthiness and expertise. We need our reading audience and our clients to believe and trust us when we speak.

But, don’t make the mistake of thinking that this fame,...