Updated March 9, 2023

Subtitle
Is your sell sheet driving the results you want or need? If not, it might be time for a makeover

Synopsis
Is your sell sheet driving the results you want or need? If not, it might be time for a makeover. The solution may be to rebrand, adjust your value proposition, or modify your existing marketing strategy before these five danger signs become unavoidable headaches.

What You Will Learn
1. You will learn the five signs that your sell sheet needs to be redesigned, rethought, and rewritten.
2. You will learn how to analyze your sell sheet’s message.
3. You will learn to recognize if your reading audience has changed, shifted, or grown.

Introduction
Your book is rolling along, and you think your sell sheet is working hard for you. But is it doing all that it should be? Is your sell sheet driving the results you want or need? If not, it might be time for a makeover.

The solution may be to rebrand, adjust your value proposition, or modify your existing strategy before these danger signs become unavoidable headaches. If you can identify these problems, it is probably time to rethink your book’s sell sheet.

Sign #1. Your Sell Sheet’s Message Is Inconsistent
For example, is your sell sheet reflecting the content and information of the book, your blog, and your brand? Is the book’s cover, title, subtitle, and back-cover information all relevant to the book and projecting the correct message to your audience?

Is your sell sheet projecting the same message all your other marketing material is projecting? Is the content on your blog relevant to the same audience you wrote your book? A consistent message across your marketing material will make each piece more believable and powerful – and increase your chance of making a sale.

Sign #2. You Don’t Really Understand Your Audience
While writing your book, you had a very particular audience in mind. And, of course, that is the best way to write a book. But now that your book has been selling for several months and your blog has been up and running for much longer, you realize that other groups are buying the book you didn’t know would have an interest.

For example, you might get questions from your blog readers that might relate to an audience or demographic you had not considered. You might also be getting questions on your YouTube page, for example, from a completely different demographic that you hadn’t realized existed. All this new data you did not have before can help you redesign your sell sheet to better reflect the needs of these new audiences.

This data will also enable you to add blog content that will better serve the needs of these new audiences. You must always be willing to change gears to help your audience better. The more you serve their needs, the more books you will sell.

Sign #3. Your Sell Sheet Hasn’t Connected with Any Libraries
Your goal should be to send your book’s sell sheet to every library in the country. And you should be getting some feedback from them in the form of book sales or, at the very least, some email questions from them. If you are not getting feedback, you probably need to rethink what content should be added or changed on your sell sheet.

Start by re-evaluating who your book’s audience is and what marketing message you are using to connect with them. Show your sell sheet to a local librarian and ask for their comments and suggestions. This person can give an insider’s opinion about your book’s sell sheet.

Sign #4. Your Sell Sheet Doesn’t Look Professional Enough
If your sell sheet does not look professionally designed and printed, you should not have sent it out in the first place. You only get one chance to make a first impression, so don’t waste that opportunity. Look online at other sell sheets and catalogs of other publishers for design inspiration. Finding an affordable professional graphic designer on the internet is also effortless.

And,