Synopsis
A sell sheet is not as simplistic as it might first appear. It’s much more than a simple list of physical facts about your book, and a picture of you and your book. It’s a sophisticated and calculated strategic marketing tool that can help you achieve several important goals at once. The following seven questions will help you develop an amazing and powerful sell sheet that will help you start to sell more books.

What You Will Learn
1. 7 questions you must ask yourself that will help you develop a powerful sell sheet.
2. Why you must determine who your audience is for your book’s sell sheet, and why would they buy your book.
3. Why you must calculate what you should say that will grab the reader’s attention so that they will read your entire sell sheet, and still want more information.

Introduction
A sell sheet is not as simplistic as it might first appear. It’s much more than a simple list of physical facts about your book, and a picture of you and your book. It’s a sophisticated and calculated strategic marketing tool that can help you achieve several important goals at once. The following seven questions will help you develop an amazing and powerful sell sheet that will help you start to sell more books.

Question # 1. What's Your Objective For This Sell Sheet?
What’s your most important goal? Second most important? Third? Answering “selling more books” is too general and simple. So, before you answer, you must understand that a sell sheet is simply a marketing tool.

Its ultimate goal is to help you achieve several business, personal, and financial goals, all of which will eventually lead to more book sales. Now think about it for a few minutes before you answer. For example, do you want it to help position yourself as an expert that’s available for speaking engagements?

Do you want to use it as promotional material to give out to your current and prospective clients, in the hopes that they’ll give you new business? Do you want to impress your colleagues with an impressive sell sheet and media kit? Do you want to use it to convince book retailers and wholesalers to buy your book?
Now make your list. And don’t hold back.

Dickson Keanaghan Catalog Sell Sheet For ACLS Zombie Notes

Question # 2. What Information Will Help You Achieve Your Objective?
Start by listing everything you might want to include about your book: 
a. where your book can be purchased,
b. what's its shelving category (BISG category),
c. who is your co-author, foreword author,
d. the format such as paperback, or hardcover, or ebook,
e. the ISBN number, your photograph,
f. a picture of your book’s cover,
g. the number of pages,
h. the publication date,
i. the size of the book,
j. testimonials,
k. what are your marketing plans for the book,
l. and any other features and physical characteristics that you can think of.
Now make your list. And don’t hold back.

Question # 3. Who's Your Audience For This Sell Sheet?
a. Is it the people for who you wrote the book?
b. Or the book store manager?

Your book has an audience that it was written for. Your sell sheet also has its own audience.

a. Maybe it’s the public-library book buyer?
b. Maybe the university-bookstore book buyer?
c. Maybe the media reps and book reviewers?
d. Maybe the buyers at the national chain bookstores?
e. Maybe your own clients?

Understanding who will be reading and using your sell sheet will help you when it comes time to write the sales copy for the sell sheet.
Now make your list. And don’t hold back.

Question # 4. What Can You Say To Grab The Reader’s Attention?
Use the top of the page to grab attention with a headline and a few sentences of copy that cut to the heart of the matter.

a. What can you say that will catch the attention of your reader?
b. What’s the “big problem” that your book is helping the reader fix?
c. What’s the “big question” all of your readers need to be answered?...