Updated April 13, 2023

Subtitle
Practical, popular, proven-to-work, and inexpensive ways to market your book

Synopsis
Here is a beginner’s list of practical, popular, proven-to-work, and low-cost ways to market your book. The steps to marketing your book, and deciding which avenues look promising for you, might take several months to figure out. But all the tips on this list are straightforward to set up, are generally low maintenance, and have low or no cost to you.

What You Will Learn
1. You will learn several low-cost and low-maintenance marketing tips for your book.
2. You will learn how to develop a robust and easy-to-maintain book marketing plan.
3. You will learn how and why book sales depend on using several different marketing avenues simultaneously.

Introduction
Here is a beginner’s list of practical, popular, proven-to-work, and inexpensive ways to market your book. I use all of them, so I know they are an effective way to build up your audience and sell more books.

The steps to marketing your book, and deciding which avenues are promising for you to utilize, might take you a few months to figure out. But all the tips on this list are straightforward to set up, are generally low maintenance, and most are low or no cost to you.



Tip # 1. Blog Your Book: Post articles from your book and articles on related topics on your blog. This strategy is a great way to prove to your audience that you know what you are discussing. Writing on your blog is also a practical way to create content that might eventually go into your next book. The best website for this tip is WordPress.

Tip # 2. Write Guest Posts on Popular Blogs: This can be a very effective way to get your name in front of the readers on other blogs that also cover topics like yours. By other blogs, I mean a website written by someone with a similar interest and audience.

A good strategy would be to talk to them directly about posting to their website, and they post to your website. Be cautious about who you choose to start this kind of relationship with. You should already know who the legitimate names and websites you should be associating with.

A good strategy would be to talk to them directly about posting to their website, and they post to your website. Be cautious about who you choose to start this kind of relationship with. You should already know who are the legitimate names and websites you should be associating with.

But do not confuse posting to another person’s website with “article directories” and “article syndication websites.” I have learned from personal experience that they are scams set up to steal and profit from your content. I believe that Google must know this too.

Tip # 3. Get Published on a Big-Name Media Website: Try to get an article or two published on the website of a big-media magazine or a newspaper. This strategy will get you a lot of credibility with your audience – and this credibility will eventually help you sell more books.

The major mass-media publications are challenging to get published in – especially for beginners. So, it will be easier to start with industry-specific publications. These smaller publications are always in need of high-quality content from someone that they can trust.

Tip # 4. Post Your Profile: Post your profile and picture on the most popular, well-known social media websites. This strategy is a great no-cost way of getting broad exposure on the internet – and, most importantly, in Google searches.

At the very least, ensure your profile is on the most important sites, such as LinkedIn, Twitter, Amazon, Instagram, and, most importantly, your blog. Ensure your profile is always up-to-date and accurate and includes a link to your website.

Tip # 5. Connect Your Blog: Websites like Amazon and Goodreads will connect your blog to your profile page on their website. This means that whenever you post to your blog,