How To Create Great Content For Your Blog

Synopsis
In order to attract readers to your blog, and actually get them to read your writing, you must create compelling content. This means that your content must quickly get the reader’s attention – and hold on to it. But, at the same time, you must make an emotional connection with the reader. Compelling content will help the reader start to believe you and trust you, and will in turn help build an emotional connection with the reader. This is what will make your blog a success.

What You Will Learn
1. You will learn the most important ingredients necessary in order to create compelling content on your blog.
2. You will learn why compelling content is so important to your blog’s success.
3. You will learn how and why these ingredients work together to help you build a long-lasting and profitable relationship with your readers.

Introduction
In order to attract readers to your blog, and actually get them to read your writing, you must create compelling content. This means that your content must quickly get the reader’s attention – and hold on to it. But, at the same time, you must make an emotional connection with the reader. Compelling content will help the reader start to believe you and trust you, and will in turn help build an emotional connection with the reader. This is what will make your blog a success.



Here is a list of the most essential ingredients needed to achieve this success:

Key Ingredient # 1. Your Title Must Grab The Reader
Generally, you want your title to include the essential keywords of the subject that your article discusses. Titles that try to be too cute or too hip will simply confuse the search engines and certainly confuse your audience. Keep the title simple, and right on point. Your article title is the first thing that will grab your reader’s attention. Make it count – but don’t trick them.

Key Ingredient # 2. Use Your Own Voice
It is imperative to speak directly to your reader using your own voice, using informal, but appropriate, language. Doing this will allow your personality to show through to the reader. It'll show you to be honest and open. A reader will appreciate this and because of your honesty start to build trust with you. Consistently using the same writing voice will also help the reader start to build an emotional connection with you.

Key Ingredient # 3. Keep It Short
Blog posts should generally be between 400 and 800 words. Readers want you to give them the information they need as quickly as possible. If your article is any longer, try to break it up into two or three separate postings. Don’t name them using ‘Part 1’, ‘Part 2’, etc. Give each article its own name. Keeping each blog post short will force you to keep your writing very tight and stay on point. Readers will appreciate this, and start to trust you more.

Key Ingredient # 4. Make It Informative And Inspiring
Practical, useful, insightful, inspiring, honest, and helpful content, that provides the information that your audience is looking for, is by far the best way to build an audience that will come back for more. Your article’s title initially grabbed the reader’s attention and got them to start reading your blog post.

Now you must present the information that the title promised to deliver. Delivering what you promised will give you credibility with the reader, and help the reader trust and respect you more.

Key Ingredient # 5. Show Your Passion
You should allow your passion for the subject matter to show through to the reader in your writing. If you're not truly passionate about your topic and passionate about sharing your information, your readers will sense your lack of commitment immediately. Your lack of passion will push readers away – and they won’t come back for more.

Key Ingredient # 6. Be Visually Appealing
This simply means using a numbered list, or bullet points, italics, bolded headings,